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Welcome to Paloma

Welcome to the official journal of Paloma. We are thrilled to embark on this sustainable fashion journey with you, where style meets conscious craftsmanship. As an advocate for mindful consumption, we believe in creating timeless white shirts that not only look effortless but also contribute to a more sustainable future for the fashion industry. 

We are passionate about redefining the concept of a wardrobe staple. Our focus is on crafting high-quality white shirts that transcend fleeting trends and instead become timeless pieces you can cherish for years to come. We value sustainability at every step of our process, from sourcing materials to manufacturing practices, aiming to minimise our environmental footprint and promote ethical fashion.

Sustainability is the core foundation of our brand. We meticulously select innovative future facing fabrics such as TENCEL to ensure our white shirts are both luxurious in quality and eco in impact to support a more circular fashion system.

Our white shirts are designed with versatility in mind, offering a seamless blend of classic and contemporary elements. We believe in creating pieces that effortlessly transition from day to night, from the office to weekend-wear. Our shirts are the epitome of timeless style, allowing you to curate a capsule wardrobe that exudes sophistication and refinement, while minimising the need for excessive consumption.

We are dedicated to evolving our practises as we grow. 

Thank you for joining us on this exciting journey. 

Stay tuned for regular updates, styling tips, and insightful content that will inspire you to embrace a more mindful approach to fashion. Together, let's redefine fashion by choosing fewer, higher-quality pieces that stand the test of time and leave a positive legacy for future generations.

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More from Paloma's journal

Sheerluxe have spoken - One item everyone should have? A white shirt.

Sheerluxe have spoken - One item everyone should have? A white shirt.

By Jessica Holden

The Paloma Shirt was recently spotted on the Sheerluxe show, Editor Charlotte Collins looking effortlessly flawless (as always) wearing the Paloma Shirt paired...

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Our Pledge with 1% for the Planet

Our Pledge with 1% for the Planet

By Jessica Holden

We are thrilled to announce our exciting membership with 1% for the Planet, an incredible global movement dedicated to environmental sustainability. At Paloma, we are committed to...

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How To Fold Your Paloma Shirt For Fewer Creases

How To Fold Your Paloma Shirt For Fewer Creases

By Jessica Holden

We know one of the biggest challenges with packing a shirt is the creasing, here are our steps to minimise this next time you travel: 1. Start with a clean,...

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