Mastery is born from devotion to one idea that is refined over time.
Paloma is built on a singular focus: to create the perfect white shirt. We believe in the power of one thoughtfully designed piece that can become the base for endless style for years to come.
By dedicating ourselves to this powerful staple, we’ve become specialists in fit, fabric, and finish. Rather than chase trends, we evolve with intention, refining every detail over time ensuring each collection is subtly unique. Paloma is not just a brand, it’s a destination for those who appreciate simplicity executed to perfection.
As a newly emerging brand we recognise the important role we hold in embracing an approach for a sustainable future - within an industry that has a long way to go. To start, Paloma is a proud member of 1% for the Planet, which represents a global network of businesses, individuals and non-profit organisations tackling our planet's most pressing environmental issues.
In a world of fast fashion and endless collections, I set out to create something meaningful and lasting. Driven by a five-year journey, an obsession with white shirts (my most worn item) and a relentless pursuit of perfection, the Paloma shirt is becoming a wardrobe staple to be treasured and worn. I believe the humble white shirt has the power to change the world - watch this space.
Jessica, Founder
OUR FABRIC
Our premium sustainable fabric is produced by LENZINGâ„¢ in Europe, an industry leader in sustainability with over 80 years of experience with fabric innovation. The TENCELâ„¢ Lyocell fibre is produced using an award-winning closed loop production process, which transforms wood pulp (sourced from Austria and neighbouring countries) into cellulosic fibres with high resource efficiency and low environmental impact. More information here.
OUR PARTNERS
All Paloma shirts are produced by a carefully chosen family-owned Portuguese company that has been manufacturing high-quality shirting garments since 1973.
Similarly with our fabric, packaging and finishing partners we make all efforts to ensure we work with people who share our priority for conscious creation and minimal waste.